What changed
What changed, and what it means for your business
Google, AI apps, email providers and browsers change things all the time. Most changes don't matter to a local business. The ones below do. Each note says what changed and what to do, in plain words.
The reply she never got because you couldn't sign in
A customer emails your office on Monday morning.
What to do →Your website's padlock now expires every 7 months
A customer taps your website on her phone.
What to do →Google's AI can say you're closed when you're open
A bookshop in Willoughby, Ohio, opened in October 2025.
What to do →Your callback never rings
A new customer fills in your form: "Please call me about a quote." You call back the same afternoon.
What to do →Fine on Google, wrong in ChatGPT
You fixed your hours on Google.
What to do →March 2027: the old phone lines go quiet
AT&T Illinois stopped selling traditional landlines to new customers in October 2025.
What to do →The warning page your customer sees when a certificate runs out
A customer taps the link to your website to order a birthday cake.
What to do →When STOP to a promo also stops her appointment reminder
A customer gets one promo text too many from her dentist's office.
What to do →Your contact form may go quiet after December
A new client finds you in January.
What to do →The customer who never called
We wrote this piece for local business groups and shared it with a Rotary club for its weekly bulletin.
What to do →From January 1, show the full price on the first screen
A customer picks a service on your website at $95.
What to do →