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A small problem in one place can cost you customers in another. Follow the 7 steps a new customer takes to reach you, and see where they drop off.
Your business is in the middle. Each circle is one step closer to your customer: what we found → where people see it → who it affects → the step where they may give up. Pick a problem to follow it outward.
Every month you miss a few more customers. The ones you already missed would have come back, so the gap keeps growing.
A rough guess based on typical numbers. Put in your own numbers above to see yours.
We'll show you what we'd do.