PLAIN-LANGUAGE GUIDANCE
Start with the business question you are trying to answer.
You do not need to choose an investigation depth before you understand the problem. These guides explain what public evidence can show, what it cannot prove, and which customer-side question may deserve attention first.
Seven useful places to begin
Questions you may be asking
These are possible situations, not proven causes. Each one can have several explanations, and public evidence alone may not settle which one applies.
People visit the website but do not contact you.
Visitors may not see that you fit their situation, may not find enough reason to trust you, or may not see an easy next step. Traffic alone does not show which. Read about visitors who do not call.
Prospects keep asking the same questions.
Repeated questions can point to an answer customers need before deciding that your public pages do not show clearly—or show only in a place they do not reach. Read how customers choose a business.
Customers seem to compare only on price.
When differences in fit, proof, or process are hard to see, price may become the easiest thing to compare. That is a possibility to check, not a conclusion. The E01 first disconnect check can look at what a customer can compare in one path.
You are considering more ads or a new website but are not sure what is wrong.
More visibility sends more people to the same experience. It can help to know first where the customer's decision stops matching what the business shows. Read about search help, ads, or a new website.
If one of these sounds familiar, the free E01 first disconnect check reviews one customer decision and one public path, manually.
Evidence before assumptions
A visible issue may be real without proving its business effect. Public information can reveal contradictions, missing details, broken actions, unclear choices, or reasons for further investigation. Owner knowledge and operational facts are often needed before a responsible conclusion can be reached.