Articles
What your customers run into next
Short, dated notes on the changes that reach small businesses from the customer's side, and what to do. New every Tuesday and Friday.
Latest
The warning page your customer sees when a certificate runs out
· 2 min read
From February 2027, website security certificates expire much sooner. A hand-renewed one can lapse, and visitors see a warning instead of your site.
Read the articleWhen STOP to a promo also stops her appointment reminder
· 2 min read
From January 31, 2027, one STOP reply may end all of a business's automated texts, reminders included. A short check.
Read the articleYour contact form may go quiet after December
· 2 min read
If your business email runs on Microsoft 365, some website forms can stop delivering messages after late December 2026. The customer still sees "Thank you."
Read the articleThe customer who never called
· 4 min read
When people stop searching and start asking an AI, the smallest wrong detail about your business is repeated to everyone who asks. A ten-minute check.
Read the articleFrom January 1, show the full price on the first screen
· 2 min read
A new Illinois law asks that the first price a customer sees online include every required fee. Customers already feel tricked by fees at the last step.
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