- What was visible
- The website listed treatments without clearly explaining where a new client should start.
- What the owner explained
- Emil starts with an evaluation before recommending a treatment.
- Recommended correction
- Make the evaluation the clear first step, introduce Emil earlier, and use one current booking route and one consistent practice name.
Status: Website work in progress. We research potential customers and referral partners, and send outreach emails on the practice’s behalf. This work builds on our investigation into how people find, understand and choose its services.


